Davide Quayola is an Italian artist living and working in London. Involved in both new and traditional artforms, he investigates the ambiguity of the meaning of realism in a digital era. For this, he makes use of computer generated images, usually in a succesful combination with photo and video. As an artist, designer and director in both the commercial and artistic field, Quayola often works with musicians, animators, computerprogrammers and architects. His hybrid work goes through blurring borders between art,design and cinema to an exiting, new aesthetic.